Exploring the ISP CPD Platform V1-Defining-your-online-influence

Video Transcription

Video Summary

This webinar explored how to define and build online influence, especially on LinkedIn. Hosted by Tom Liversedge from the APS, the session featured influencer marketing expert Gordon Glenister and B2B LinkedIn specialist Alex Galvez. Alex shared her journey from corporate finance to becoming a leading LinkedIn creator, explaining how a vulnerable post about leaving her job and redefining success helped launch her personal brand. She stressed that authenticity, consistency, and storytelling are the most powerful tools for influence online.<br /><br />The discussion covered why people follow others on social media, with the poll showing that education and added value mattered most, followed by personal connections. Alex and Gordon agreed that LinkedIn content performs best when it tells a personal story while offering insight or value. They also discussed branding consistency across platforms, the importance of a well-optimized LinkedIn profile, and the role of keywords and hashtags in being discovered.<br /><br />Other topics included tagging etiquette, engagement in the first 15 minutes of posting, the limited effectiveness of generic motivational quotes, and how businesses should trust employees to share their voices. The session ended with practical advice for newcomers, especially students and professionals, to start early, stay consistent, and use LinkedIn as a long-term tool for career growth and relationship building.

Keywords

online influence

personal branding

authenticity

storytelling

B2B marketing

content strategy

career growth