Explore the ISP CPD Platform-Defining-your-online-influence

Video Transcription

Video Summary

The webinar focused on how to define and strengthen your online influence, especially on LinkedIn. Hosted by Tom Liversedge from the APS, the session featured influencer marketing expert Gordon Glenister and LinkedIn specialist Alex Galvez. They discussed personal branding, authenticity, consistency, and storytelling as the most effective ways to build trust and visibility online.<br /><br />Alex shared her journey from corporate finance to becoming a LinkedIn Top Voice and founder of LinkedIn Local, emphasizing that her biggest breakthrough came from sharing a vulnerable personal story. She explained that personal stories resonate more than generic advice because people connect with human experiences, values, and transformation. Both speakers stressed the importance of keeping your message and image consistent across platforms and aligning online presence with real-life behavior.<br /><br />The session also covered practical LinkedIn tips: use a strong profile with keywords, personalize connection requests, avoid over-tagging, and engage in meaningful conversations in the comments. Poll results showed that most people follow accounts for educational value, while humorous content and trends were less important. The speakers also highlighted the role of employee advocacy, professional memberships, and thoughtful use of hashtags and content to build influence.

Keywords

personal branding

online influence

authenticity

storytelling

employee advocacy

professional networking

content strategy