Everest Ethics Examination-Defining-your-online-influence

Video Transcription

Video Summary

The webinar, hosted by Tom Liversedge from APS, focused on defining online influence and building a strong personal brand, especially on LinkedIn. Guest speakers Alex Galvez and Gordon Glenister discussed how authenticity, storytelling, and consistency are central to effective personal branding. Alex shared how posting a vulnerable personal story about leaving corporate life helped her gain visibility, grow her audience, and become a LinkedIn Top Voice. She emphasized that personal stories outperform generic educational posts, and that content should add value while reflecting genuine experience.  <br /><br />The session also covered what kinds of content work best on LinkedIn, with poll results showing people mainly follow others for education and value. Both speakers agreed that entertaining or quote-based content often performs better on platforms like Facebook or Instagram than on LinkedIn. They also discussed best practices such as using a consistent profile image and message, tagging people appropriately, engaging in comments, and using keywords and hashtags strategically.  <br /><br />Other topics included employee advocacy, LinkedIn algorithm changes, social media policies in corporate settings, and the importance of starting a LinkedIn profile early. Overall, the webinar encouraged attendees to be authentic, consistent, and intentional when developing their online presence.

Keywords

LinkedIn personal branding

online influence

authentic storytelling

content strategy

LinkedIn Top Voice

employee advocacy

social media policy

keywords and hashtags