EPN Routes through sales-Defining-your-online-influence

Video Transcription

Video Summary

The webinar, hosted by Tom Liversedge from APS, focused on defining online influence and building a personal brand, especially on LinkedIn. Guest speakers Alex Galvez and Gordon Glenister discussed how authentic storytelling, consistency, and value-driven content help people stand out online. Alex shared her journey from corporate life to becoming a LinkedIn Top Voice and influencer specialist, explaining that a vulnerable post about leaving her job and rethinking success dramatically boosted her visibility. She emphasized that personal stories resonate more than generic advice, and that authenticity must be reflected across profiles, platforms, and offline interactions.<br /><br />The speakers also covered practical LinkedIn strategy: use a strong profile with keywords, personalized URLs, relevant hashtags, and clear calls to action. They warned against over-tagging people, using low-value quote posts, or sending immediate sales pitches after connecting. Instead, they recommended engagement through meaningful comments, consistent posting, and content that educates or adds value. They also touched on employee advocacy, social media policies, video content, and how strong internal culture must align with external branding. The session concluded with audience questions on algorithms, starting on LinkedIn, and how to improve visibility.

Keywords

LinkedIn personal branding

online influence

authentic storytelling

content strategy

employee advocacy

profile optimization

audience engagement

visibility growth