EPN Key Sales Skills-Defining-your-online-influence

Video Transcription

Video Summary

The webinar focused on defining online influence and building a consistent personal brand, especially on LinkedIn. Host Tom Liversedge introduced guest speakers Alex Galvez, a B2B influencer specialist and founder of LinkedIn Local, and Gordon Glenister, influencer marketing expert and author. Alex shared her journey from corporate finance to becoming a LinkedIn thought leader after posting a vulnerable story about leaving her job and redefining success. That post sparked major engagement and launched her personal brand.<br /><br />A key theme was authenticity and storytelling. Alex explained that personal stories outperform purely educational posts because people connect with human experience and the “hero’s journey.” She stressed consistency across platforms, profile branding, and using a clear LinkedIn URL, headline, and keywords. The speakers also discussed the importance of engaging in comments, tagging relevant people carefully, and maintaining regular posting to stay visible in LinkedIn’s algorithm.<br /><br />Poll results showed that people mainly follow others for education and added value, or because they know them personally. The session also covered video content, employee advocacy, social media policies, and using LinkedIn for networking, career growth, and professional credibility.

Keywords

LinkedIn personal branding

online influence

authentic storytelling

B2B influencer marketing

thought leadership

employee advocacy

social media engagement

professional networking