EPN Handy Flashcards-Defining-your-online-influence

Video Transcription

Video Summary

The webinar focused on how to define and strengthen your online influence, especially on LinkedIn. Hosted by Tom Liversedge from APS, the session featured influencer marketing expert Gordon Glenister and LinkedIn specialist Alex Galvez. They discussed personal branding, authenticity, storytelling, and how consistent messaging across platforms builds trust.<br /><br />Alex shared her journey from corporate finance to becoming a LinkedIn Top Voice and founder of LinkedIn Local, emphasizing that her breakthrough came from posting a vulnerable personal story about leaving corporate life and redefining success. She explained that personal stories tend to outperform generic advice because they create emotional connection and credibility.<br /><br />The speakers also covered practical LinkedIn strategies: use a consistent profile image and message, personalize your URL, add relevant keywords to your profile, and avoid over-tagging or posting content that feels recycled from other platforms. They noted that comments and conversation drive engagement, and that early interaction in the first 15 minutes can boost a post’s reach.<br /><br />A poll showed attendees mainly follow people who educate or add value. The webinar ended with advice for beginners to start early, stay consistent, and use LinkedIn as a long-term tool for career growth, networking, and professional visibility.

Keywords

personal branding

online influence

authenticity

storytelling

professional visibility

engagement strategy

career growth