Defining Your Online Influence-Defining-your-online-influence

Video Transcription

Video Summary

The webinar “Defining Your Online Influence” explored how professionals can build a strong personal brand on LinkedIn and other social platforms. Hosted by Tom Liversedge from APS, the session featured influencer marketing expert Gordon Glenister and LinkedIn specialist Alex Galvez.<br /><br />Alex shared her journey from corporate sales into content creation, explaining how a vulnerable post about leaving her job went viral and transformed her career. She stressed that authenticity, consistency, and personal storytelling are the most effective ways to grow influence. She also noted that people respond more strongly to stories than to purely instructional content, especially when the story adds value.<br /><br />The speakers discussed what makes people follow others online, with the audience poll showing that educating and adding value was the top reason. They emphasized using relevant keywords on profiles, posting consistently, engaging in comments, and avoiding generic or overly promotional outreach. They also covered the importance of aligning online messaging across platforms, being careful with tagging, and using employee advocacy authentically.<br /><br />The session concluded with practical LinkedIn advice for job seekers, employees, and businesses, highlighting how a well-optimized profile and thoughtful content can support career growth and professional credibility.

Keywords

personal branding

LinkedIn marketing

online influence

content creation

authentic storytelling

employee advocacy

professional credibility

social media engagement