5 Must-Dos for Successful Virtual Meetings-Defining-your-online-influence

Video Transcription

Video Summary

The webinar explored how to build online influence and a consistent personal brand, especially on LinkedIn. Hosted by Tom Liversedge from the APS, the session featured influencer marketing expert Gordon Glenister and LinkedIn specialist Alex Galvez. Alex shared how her influence grew after posting a vulnerable personal story about leaving corporate life and rethinking success, which resonated widely and helped launch her career as a LinkedIn Top Voice and community builder behind LinkedIn Local.<br /><br />A key theme was authenticity and storytelling. Alex stressed that personal stories outperform generic advice posts because people connect with real experiences. She also highlighted the importance of consistent branding, profile optimization, relevant keywords, and meaningful engagement. Gordon reinforced the value of personalized connection requests, thoughtful commenting, and using LinkedIn as one touchpoint within broader relationship-building, not as an instant sales tool.<br /><br />The speakers discussed content formats, noting that written posts and stories often outperform video unless video quality and style are strong. They also emphasized the importance of employee advocacy, internal culture matching external brand messaging, and using professional memberships and achievements on profiles.<br /><br />Overall, the session encouraged attendees to use LinkedIn strategically: be authentic, add value, stay consistent, and build trust through storytelling and engagement.

Keywords

personal branding

authentic storytelling

influencer marketing

profile optimization

employee advocacy

content strategy

relationship building